Top 10 Online Bookmakers

Updated in March 2023

Rating points

  • High Odds / Low Margin (5-300)
  • Action Line (5-250)
  • Betting Markets (5-150)
  • Number of Customers (5-100)
  • Years of Operation (5-100)
  • Live Betting (5-100)
  • Website's Functionality (5-50)
  • Bonuses (5-50)
  • Live Streaming (5-50)
  • Complaints (-5-250)

The Best Betting Margin

  • Bookmaker 1xBet
    Bookmakers with low margins usually attract punters who make a larger number of bets every month.
    On average, the margin size ranges from 1.5% to 8%.

    1xBet Review

The Best Action line

  • Bookmaker William Hill
    The wider the action line, the more interest bets the bettor will be able to find, and it is in these additional bets that he might achieve greater success.
    William Hill Review

The Best Betting Exchange

The Best Live Betting

  • Bookmaker 1xBet
    Live Betting is an opportunity to place bets during the match. It is impossible to imagine a modern bookmaker that would not offer this possibility to their customers these days.
    1xBet Review

The Best Welcome Offer

  • Betting Site Betclic
    A quality bonus policy enables bookies to attract a large number of new players; in turn, new players have good financial standing for their first bets.
    Betclic Review

The Best UK Betting Site

Best Free Bets (Bonuses)

1xBit: 7 BTC

Promo code: 1xb_13311

Type: 100% Bonus (Bitcoin)

Min Deposit: 5 mBTC

Rollover: 40 X B

Claim bonus here

Betsson: €100 + €10

Promo code: -

Type: 100% Bonus + Free Bet

Min Deposit: €10

Rollover: 4 X B

Claim bonus here

William Hill: £30/€30

Promo code: P30

Type: Free Bets

Min Deposit: £10/€10

Rollover: 1 X (£10) = £30 (3 free bets)

Claim bonus here

Betfair: £100

Promo code: ZBBC01

Type: Free Bets (for UK/Ireland)

Min Deposit: £10

Rollover: 5 X (£10) = 5 X (£ 20 free bet)

Claim bonus here

Top 5 Betting Exchanges


Bookmaker ranking is entirely based on objective information. The criteria for evaluating the bookmakers are reliable and can be verified by all users. The only subjective criteria used are the negative feedback ratings of the users. Without the inclusion of this feedback, it would not have been possible to have complete information regarding the pros and cons of each online bookie.

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We guarantee that all site content is relevant to our users.
The bookmakers rating is updated monthly.
Some content is updated on a more frequent basis.
For example, the "Best free bets (bonuses)" is updated twice a month. We understand that current information is very important for our users, so we do our best to exclusively post updated content.

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The site contains more than 100 online bookmakers (sportsbooks) from all around the world. The companies with the highest rating (points) are at the top of the list. The lower a bookmaker is on the list, the lower their rating (points). You can place a bet with any bookmaker, but we recommend placing bets with the top 20 companies on the list. The top 20 are the most reliable companies and are well-suited for your bets.

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Bookmaker Reviews

William Hill

Year established: 1934
Customers: > 7 million
Betting margin: 5.86% (Enhanced Odds)
Action line: 6 199
Live streaming: Available
Bonus: £30



Year established: 2010
Customers: > 16 million
Betting margin: 1.65%
Action line: 5,320
Live streaming: Available
Bonus: €100

Full Review


Year established: 1999
Customers: > 5 million
Betting margin: 4.04% (commission included)
Action line: 1 165
Live streaming: Available
Bonus: €100



Year established: 1996
Customers: > 15 million
Betting margin: 3.30%
Action line: 1617
Live streaming: Available
Bonus: €25 / $25