Best Bookmakers in UK

Best Bookmakers in UK

Great Britain is the pioneer of modern bookmakers as we know them today.

In what other country could we find leading bookies, founded as far back as the 19th century?

Only in Great Britain!

Time-tested, reputable 21st-century Bookmakers in the United Kingdom have made their own betting websites and continue to lead the sports betting market with confidence.

Important information

New! The best low-margin online bookmaker Marathonbet UK now has a UKGS license. The welcome offer is a Free Bet £20 for new customers from the UK.

Updated in October 2021 October 2021
Most Visited UK Betting Sites
Rank in the United Kingdom: Detailed Information
Sign-Up Bonuses for UK Players
Most Popular Betting Markets
  • Football
  • Tennis
  • Horse Racing
  • Greyhound Racing
  • Cricket
  • Golf
  • Boxing
  • Popular payment methods: Visa, Mastercard, PayPal, Skrill, Neteller, Paysafecard, UKash
  • Currency: £ (Great Britain Pound / GBP)

Top 10 UK Betting Sites

(Rank in Country | Percent of UK Visitors)

 Bet365 Betting Site

1. Bet365

Rank in Country: 77

Percent of Visitors: 7.13%


Skybet Betting Site

2. Skybet

Rank in Country: 122

Percent of Visitors: 94.05%


William Hill Betting Site

3. William Hill

Rank in Country: 135

Percent of Visitors: 70.93%


Ladbrokes Betting Site

4. Ladbrokes

Rank in Country: 174

Percent of Visitors: 90.79%


Betfair Betting Site

5. Betfair

Rank in Country: 180

Percent of Visitors: 51.48%


Paddy Power Betting Site

6. Paddy Power

Rank in Country: 193

Percent of Visitors: 85.57%


Coral Betting Site

7. Coral

Rank in Country: 273

Percent of Visitors: 97.93%


Betfred Betting Site

8. Betfred

Rank in Country: 444

Percent of Visitors: 97.86%


Bookmaker Unibet

9. Unibet

Rank in Country: 830

Percent of Visitors: 90.32%


888Sport Betting Site

10. 888Sport

Rank in Country: 1,098

Percent of Visitors: 45.94%


Boylesports Betting Site

11. Boylesports

Rank in Country: 1,494

Percent of Visitors: 51.29%


Betway Betting Site

12. Betway

Rank in Country: 1,498

Percent of Visitors: 14.07%


Matchbook Betting Site

13. Matchbook

Rank in Country: 2,043

Percent of Visitors: 92.81%


Bwin Betting Site

14. Bwin

Rank in Country: 3,657

Percent of Visitors: 17.49%


Partipoker Betting Site

15. Partypoker (Sport)

Rank in Country: 12,350

Percent of Visitors: 20.48%


Marathonbet UK Betting Site

16. Marathonbet (UK)

Rank in Country: 13,027

Percent of Visitors: 48.16%


Best UK Betting Sites

#9: Global Ranking

William Hill Betting Site: Top 5
William Hill:

Bonus: £30

Promo code: C30

All Bookmaker Awards: 1st place, 2nd place, 3rd place
Ratings 1 Ratings 1 Ratings 2 Ratings 3 Ratings 3

#6: Global Ranking

Betfair Betting Site: Top 5

Bonus: £100

Promo code: ZBBC01

All Bookmaker Awards: 1st place, 2nd place, 3rd place
Ratings 1 Ratings 1 Ratings 2 Ratings 3 Ratings 3

#1: Global Ranking

Marathonbet Betting Site: Top 5
Marathonbet UK:

Bonus: £20

Promo code: BONUS20

All Bookmaker Awards: 1st place, 2nd place
Ratings 1 Ratings 1 Ratings 2 Ratings 2 Ratings 10

#7: Global Ranking

Unibet Betting Site: Top 10

Bonus: £40

Promo code: -

All Bookmaker Awards:  2nd place, 3rd place
Ratings 2 Ratings 3 Ratings 3 Ratings 5 Ratings 5

#4: Global Ranking

Bet365 Betting Site: Top 10

Bonus: £100*

*Bet Credits

All Bookmaker Awards: 1st place, 3rd place
Ratings 1 Ratings 1 Ratings 3 Ratings 5 Ratings 10

#25 : Global Ranking

Matchbook Betting Site: Top 100

Bonus: £10

Promo code: -

All Bookmaker Awards: 3rd place
Ratings 3 Ratings 5 Ratings 10 Ratings 10 No Ratings
Sports Betting in the United Kingdom
Sports Betting and Bookmakers in the United Kingdom

All the best betting sites of the United Kingdom must offer a full-fledged market, with a large number of events and high odds, primarily for the top world football leagues and major tennis tournaments.
They must also have Cricket, Horse Racing and Greyhound Racing markets.

It's important to understand that the concept of "UK Bookmakers" means 2 types of companies:

  • Bookmakers with a UKGC license
  • International Betting Sites that, although they have a different jurisdiction, legally accept gamblers from the United Kingdom, which creates rather comfortable conditions for gambling.

How many locals participate in Sports Betting?

UK Gamblers

Sports betting is a long tradition that has been upheld through the generations.
So, it's no surprise that nearly a third of the country's citizens engage in sports betting. High-profile football, which they show in the clubs in the Premier League, also acts as a nice incentive to remember to place bets on your team.

Which kinds of sports betting are popular in Great Britain?

Popular Bets in Great Britain

The traditional types of bets are sports betting on Football, Tennis, Cricket, Golf, as well as Horse and Greyhound Racing.
However, Football receives the most bets and for good reason, as England is considered the birthplace of this sport.

Top 10 Bookmakers
Updated in September 2021

Top 5 Wide Action line