Sweden Betting Sites

The country of Sweden has almost 11 million inhabitants making it the largest country in the Scandinavian region.

The standard of living of the citizens of the country has always been at a relatively high level, something which has had a favorable effect on the overall public level of interest in sports betting in Sweden.

The overall cold climate which never sees high temperatures has never been an obstacle for the growth of a widespread passion for gambling among Swedes, including making bets through Swedish bookmakers.

Bookmakers and Betting Sites in Sweden

Without focusing strictly on national bookmakers, there are several main betting sites which the bettors in Sweden focus on and today it is these particular online bookmakers which service the majority of Swedish bettors consisting of those who prefer to bet on the Internet.

These popular bookmakers are those of the giant international betting companies Bet365 and Betsson and along with them the well-known Betway which operates under the national domain .se.

Just one of the largest international licensed online bookmakers, Bet365, has at least 0.7 to 2.5 million visits per month to its site from the territory of Sweden!

⚡ Best Swedish Bookmakers

(Global Ranking of Swedish Bookies)

October 2023

Global Ranking of Swedish Bookmakers:

#02 Bet365 Germany
#05 Vbet
#06 Megapari
#07 William Hill
#08 Betsson
#09 20Bet
#11 22Bet
#12 Betsafe
#13 GGbet
#14 Dafabet
#17 Betway

Global Ranking of Bookies

⚡ Most Popular Betting Sites in Sweden

Monthly Swedish Visitors:

Bet365 - 1,201,680
Betsson - 319,020
MrGreen - 103,408
22Bet - 84,576
GGbet - 65,441
NordicBet - 42,187
Betway Sweden - 24,745
Betsafe - 24,563
20Bet - 16,528
William Hill Sweden - 10,678

✔️ International Bookies accepting players from Sweden

Best International Bookies

Sign-Up Bonuses for Swedish Players

2,600 SEK T&Cs apply.
1,250 SEK T&Cs apply.
1,241 SEK T&Cs apply.
1,200 SEK T&Cs apply.
1,110 SEK T&Cs apply.
850 SEK T&Cs apply.
850 SEK T&Cs apply.

$1,000 T&Cs apply.
€500 T&Cs apply.
€300 T&Cs apply.
€300 T&Cs apply.
$300 T&Cs apply.
€275 T&Cs apply.
€250 T&Cs apply.
€200 T&Cs apply.
€150 T&Cs apply.
€130 T&Cs apply.
€115 T&Cs apply.
€100 T&Cs apply.
€100 T&Cs apply.
€100 T&Cs apply.
$100 T&Cs apply.
€100 T&Cs apply.
€100 T&Cs apply.
€100 T&Cs apply.
€100 T&Cs apply.
€50 T&Cs apply.
€50 T&Cs apply.
€10 T&Cs apply.
€10 (no deposit!) T&Cs.

7 BTC T&Cs apply.
1 BTC T&Cs apply.
1 BTC T&Cs apply.
5,000 USDT (crypto) T&Cs apply.

All Betting Welcome Offers 2023

Top 10 Swedish Betting Sites

(Monthly Swedish Visitors | Percent of Swedish Visitors)

1. Bet365

www.bet365.com

Monthly Visitors: 1,201,680

Percent of Visitors: 1.20%

Review

2. Betsson

www.betsson.com

Monthly Visitors: 319,020

Percent of Visitors: 3.96%

Review

3. MrGreen

www.mrgreen.com

Monthly Visitors: 103,408

Percent of Visitors: 15.54%

4. 22Bet

www.22bet.com

Monthly Visitors: 84,576

Percent of Visitors: 3.35%

Review

5. GGbet

www.gg.bet

Monthly Visitors: 65,441

Percent of Visitors: 8.45%

Review

6. NordicBet

www.nordicbet.com

Monthly Visitors: 42,187

Percent of Visitors: 15.63%

7. Betway Sweden

www.betway.se

Monthly Visitors: 24,745

Percent of Visitors: 99.73%

Review

8. Betsafe

www.betsafe.com

Monthly Visitors: 24,563

Percent of Visitors: 1.37%

Review

9. 20Bet

www.20bet.com

Monthly Visitors: 16,528

Percent of Visitors: 0.75%

Review

10. William Hill Sweden

www.williamhill.se

Monthly Visitors: 10,678

Percent of Visitors: 98.97%

Review

11. Matchbook

www.matchbook.com

Monthly Visitors: 9,731

Percent of Visitors: 2.90%

Review

12. 888Sport Sweden

www.888sport.se

Monthly Visitors: 9,544

Percent of Visitors: 98.54%

Review

13. Ivibet

www.ivibet.com

Monthly Visitors: 8,906

Percent of Visitors: 0.91%

14. Pinnacle Sweden

www.pinnacle.se

Monthly Visitors: 8,381

Percent of Visitors: 97.75%

Review

15. Vave

www.vave.com

Monthly Visitors: 5,941

Percent of Visitors: 0.56%

Is Online Sports Betting Legal in Sweden?

Since the year 2019 until the present, the Swedish gambling market has been completely regulated and controlled by the state.
In this regard strict advertising restrictions have been introduced in the country, as well as strict controls which regulate bonus policies.

In Sweden, all bookmakers wishing to operate in the country must first obtain a national license in order to carry out their activities.
Currently the number of such issued licenses is quickly approaching 90 and this is in fact a very high figure.

However, the Swedes still have the opportunity to bet on betting sites outside of Sweden that have an international license.

How many Swedes bet on sports?

An analysis of the statistical data suggests that at least 25% of adult Swedes have in the past made and continue to make monthly sports bets using bookmakers and online betting sites.

Which kinds of sports betting are popular in Sweden?

It is not at all something alien or uncommon for the Scandinavian country to have football betting as the priority with regard to betting in general.

In Sweden, they love football and are today attempting to develop their national football with all their might.

Hence it is due to this factor that the country has seen an increased interest in betting on this sport.

Due to the fact that many of the hopes of the Swedes when engaging in sports betting are associated with the participation of their national hockey team competing in the World Championships, hockey deservedly occupies second place.

However it is also popular for people to bet on tennis, basketball and even golf.

Top 10 Bookmakers

Updated in November 2023